Protection of Parties In The Consumer To Consumer Business Model Using Social Commerce In Indonesia

This study aims to examine the extent of protection parties in consumer business model using social commerce Indonesia. uses normative methods accompanied by statute approach and comparative approach. Based on authors showed that application C2C has a very large risk bad faith actions. is based two main factors. First, there still lack pre-emptive action taken platform provider (in this case Instagram) verifying identity data information related businesses. Thus indicates merely communication containers without any consumers. Second, small medium-sized businesses understand importance e-contracts establishing alliance relationships with There are some suggestions recommended author, such as actors, domicile, track record actors must be clearly listed through certification increasing knowledge use payment media friendly accessible Keyword s : C2C, S ocial c ommerce, e - ommerce DOI: 10.7176/JLPG/107-11 Publication date: March 31 st 2021